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Creating content that is relevant and also meets the needs and wants of your target
market comes with a string of benefits for your business relative to your objectives,
but with BERT(Bidirectional Encoder Responder from Transformers) in the background,
Google has an advanced understanding of the user’s query. Therefore, high-quality
and specificity of content will give you an edge over your competition.

People are only going to click on the relevant, high-ranking content for their search. Hence, optimizing your content for the BERT is invaluable. Therefore, the quality and specificity of your content will increase the chances of ranking higher in a Google search. With BERT, specific content really matters relatively more. it is also advisable to know your readers to a greater extent.


Apart from readers, knowing the topic of the write-up in more depth will give better
results as well. As BERT is able to identify the search query better, you must be
planning to answer the question rather than stuffing the content with the keywords.
The relevance of the content is going to matter more. Make sure that you
include conversational and relevant language in your articles, blogs, or websites.
And naturally, this will make it easier for the search to find your content.


If you’re trying to optimize your content, keeping BERT in mind, you should first
identify your target audience. For identifying the target audience, you can use
analytics and marketing strategies. These can identify the right language or tone
that attracts your readers. Not only that, it will provide the readers the correct
information. Instead of just creating content, you should try to respond to the
queries, for optimizing with the BERT.

Trying to target everybody may no longer work. Instead, we should use the
tone and voice that our target readers can relate to. Therefore, focus on
the flow of writing, and really answer the query you set out to respond to.

So, in general, when producing content, try to put the reader at the forefront,
rather than how to rank higher. This will naturally mean you are optimizing
your content for the BERT update. At the end of the day, good content will
always be the king.

How to use Keywords with BERT.

With the release of BERT in 2019, search engine optimization professionals will
have to look more closely at the way they review content. In fact, keyword
research needs an overhaul rather than small corrective measures. With BERT in mind,
definitely, the high-quality content matters more than ever.


The focus of the BERT algorithm remains completely on good quality content.
However, one thing that makes BERT different from the rest of the Google family of
algorithms, is BERT’s understanding of context. Relevance of content is more important
with BERT. You need to make sure that the content is conversational and as relevant
as possible.


This will certainly make it easier for people writing search queries to find your
content in search results. With BERT coming into play, conjunctions and
prepositions have become more important. It is a known fact that conjunctions and
preposition words make up a lot of search queries. BERT also focuses on adjoining
and precursory words, or any other word that helps to determine the context of the
sentence.

Keyword stuffing which is another name for keyword density taken too far
should be discouraged, as far as possible. It is proved that keyword stuffing
is not going to give you a higher ranking than before. Whether you are
producing content or editing it, you should give priority to well-structured
sentences.


It should be noted that BERT helps Google return more targeted results focusing on
the relatedness of terms. This is because, with BERT on, Google search understands the
user’s intent to a greater extent. Content syntax enhancement is going to help
search results with BERT.


This does reflect that complex searches are being understood by Google search,
with a focus on the parameters of the search. These parameters change, obstruct or
enhance the meaning of different results. You should try to provide high-quality
descriptive copy specifically on home pages and landing pages of web applications.
This will redefine the search parameters and address new requirements.

how does BERT affect the search result quality?

With BERT, Google can understand the search query, far better. Google intends to
understand the complete context of a word in the sentence of a search query.
BERT models can consider the full context of a word by looking at the words
that come before and after it.


This is particularly useful for understanding the intent behind the search queries.
Google is able to apply BERT models to both rankings and featured snippets in search.
Therefore, it is able to do a much better job of helping us find useful information.

Better searches are possible with BERT when it comes to ranking results.
BERT will help search, better understand one in ten searches in the English language.
Eventually, Google may implement BERT for more languages and locales over time.
With BERT, you can get better search results, even with longer and more conversational queries.


It also helps in searching, where prepositions like for, and, to, have a lot of meaning.
With the algorithm, the search would be able to understand the context of the word in the query. You can search in a way that feels natural. For example, let us consider a
search query, quote-unquote, a German traveler to the UK needs a visa.


The word “to” and its relationship to other words here, is very important to understand
the meaning. It’s about a German traveling to the UK, and not the other way round.
Without BERT, the search algorithm wouldn’t understand the importance of this connection. With BERT, the search algorithm is able to understand that the very common word, actually matters a lot. This way, we get a much more relevant result, for this search query.